By SHANNON BEATTIE
The Noongar Land Enterprise Group (NLE) has marked a major milestone in its journey of growth and self-determination, officially launching its new website and five-year strategic plan at a special event held on Friday, October 3.
More than 70 people attended in person and another 50 joined online, coming together to celebrate how far the organisation has come and to look ahead to what lies ahead.
The event began with a Welcome to Country from John McGuire, followed by a keynote address from Gordon Cole, Chair of the Noongar Chamber of Commerce and Industry (NCCI) whose reflections on leadership, opportunity and cultural strength set an inspiring tone for the afternoon.
NLE chief executive officer Alan Beattie said the launch represented an important next step in how the organisation shares its story and connects with its community.
“The new website and strategic plan capture who we are today and where we’re heading,” Mr Beattie said.
“They tell the story of an organisation that’s built on culture and collaboration, with a clear focus on creating sustainable, Aboriginal-led enterprises that care for Country.”
Developed in partnership with Humaan, and with copywriting by Bush and Beyond Media, the new NLE website showcases the breadth of the organisation’s work - from land restoration and native seedling production to emerging enterprises in honey and bushfoods.
The project was made possible through funding from the Export Readiness Pilot for First Nations Agriculture, supported by the Department of Agriculture, Fisheries and Forestry (DAFF).
The NLE Strategic Plan 2024–2029, created in collaboration with Impact Seed, sets out a bold vision for the next five years, outlining the group’s priorities for economic growth, environmental stewardship and community wellbeing.
“Our strategic plan gives us a roadmap for the future,” Mr Beattie said.
“It reflects the hard work of our team, the wisdom of our Elders and the trust of our partners.”
“Most importantly, it keeps us accountable to our vision of Noongar-led enterprise and looking after Country.”
Two new videos premiered at the launch - the NLE Brand Video and the Boola Boornap Video — produced by Hypnosis Creative Agency, capturing the spirit of NLE’s people and projects.
Guests also enjoyed catering by Il Paiolo, photography by Yoshi Muroi, and the welcoming atmosphere of Spacecubed, which hosted the event.
Mr Beattie said the strong turnout, both in person and online, showed how much momentum was building behind NLE’s vision.
“There was a real sense of pride and excitement in the room,” he said.
“We’ve come a long way, but we know there’s still so much more to do - and it’s wonderful to be on this journey together.”
As the event drew to a close, Mr Beattie thanked the many partners and supporters who have contributed to NLE’s journey so far, and those who continue to walk alongside the organisation in its next chapter.
With a new digital home and five-year roadmap now in place, NLE is ready to take the next step in expanding Aboriginal-led enterprise across Noongar Boodja - grounded in culture, community, and care for Country.
